Eton-Mess-devourer, Rubik's-cube-completer and former Big-Choco-insider, Pascal, heads up its impact, operations, and the industry-changing Tony’s Open Chain initiative. Having spent almost a decade at Mars, he brings the expert view on how the big players do things – and exactly how they can change up the industry from within.

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As COO, Pascal is involved in (almost) every step from bean to bar. From the way they source beans in Africa, to strengthening their co-op partnerships and perfecting their production line – to getting more mission allies on board with Tony's Open Chain.

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