Pascal Baltussen

Eton-Mess-devourer, Rubik's-cube-completer and former Big-Choco-insider, Pascal, heads up its impact, operations, and the industry-changing Tony’s Open Chain initiative. Having spent almost a decade at Mars, he brings the expert view on how the big players do things – and exactly how they can change up the industry from within.

As COO, Pascal is involved in (almost) every step from bean to bar. From the way they source beans in Africa, to strengthening their co-op partnerships and perfecting their production line – to getting more mission allies on board with Tony's Open Chain.